The ABC Conference


The Art, business, and Creativity conference is a gathering of creatives across Africa. It is aimed at equipping and empowering creatives across Africa to enhance their skills, build an authentic body of work and thriving businesses so that they can impact their world with their distinct gifts and talents leading to a meaningful shift in the role creatives play in the transformation of Africa.

Nov 30th & Dec 1st 2021


The Conference is targeted at Creative Enthusiast and Business owner across different sectors (Photographers, Videographers, Hair Artists, Makeup Artist, Fashion Stylists..etc )

Through the ABC conference, we want to help creatives:

1) Create an avenue for discussions that spans beyond just the technical know-how or skills so that Creatives become better business leaders.

2) Empower creatives across Africa to enhance their skills, build an authentic body of work and thriving businesses so that they can impact their world with their distinct gifts and talents leading to a meaningful shift in the role creative play in the transformation of Africa.

3) Equip creatives on how to train their minds to see and take advantage of new opportunities in the emerging decade whilst leveraging on existing assets

4) Help creatives understand the power of collaborations and consistent personal development as a winning strategy in the emerging decade

5) Help creatives to deal with Imposter Syndrome, Creative Block and Lack of confidence

6) Understand the value of the work we do so that they are better positioned to build an authentic body of work that is meaningful and fulfilling

The Convener

Yagazie Eguare

Convener, The ABC Conference

Yagazie Eguare is a renowned professional photographer, the creative force behind Gazmadu Studios, an educator and a leader within the photography industry who is changing the narrative of photography in Africa through her timeless works of art and trailblazing education platform for African creatives.
She is the lead creative and founder of Gazmadu Studios – a premium award-winning photography company that specialises in timeless portraits, documentary photography for weddings, documentary films for individuals and corporate organisations including comprehensive education resources for creatives and a photography community. Members of this community benefit from a wide array of exclusive opportunities covering live trainings, courses, events, resources, coaching and mentorship.

Through her work and creative prowess, she is committed to ensuring individuals see their true essence, building lasting relationships, and celebrating beauty and love through timeless
photographs. Over the course of her career as a professional photographer, she has been known for capturing images that helps people feel seen, loved, and celebrated. This journey began in 2012, when she answered her calling to photography even though she was a trained Doctor of Optometry at the time. Driven by this calling and an opportunity provided by the Future Enterprise Support Scheme (TFESS), Yagazie closed her chapter as an optometrist to start a new adventure as a full-time photographer in 2014. Since then, she has risen to become one of the most recognizable portrait photographers in the creative industry in Nigeria attracting premium clients of different nationalities.

Her unique portrait style is enabling thousands of clients to change the way they see themselves so they recognise the endless possibilities of what they can do, have, or become. But her passion to change people’s lives through photography transcends her breath-taking images, eye for detail and avant-garde skills behind the camera.

Drawing on her breadth of experience from building an internationally recognised photography brand, Yagazie is also on a mission to elevate the perspectives people have on photography in Africa and the value and contribution of creatives of African descent. This is why she founded the Gazmadu Education platform – a trailblazing education platform equipping and empowering creatives across Africa to enhance their skills and build successful, thriving businesses so they can impact the world with their distinct gifts and talents. Her education platform has impacted over 7000 photographers till date.


The ABC Conference is a gathering of Creatives across Africa. It is for you if you are a creative (Photographers, Videographers & Filmmakers, Make-up and Hair Artists, Graphic Designers, Fashion Designers, and Stylists) looking to Train your minds to see new opportunities in the emerging decade whilst leveraging on already existing assets

This is a paid event. However, the fee has been subsidized to ensure that it is affordable for attendees. Register here

The conference is scheduled to hold on the 30th of November and the 1st of December 2021. The conference venue is the Kairos Hub, Lekki.

Please send an email to learn@gazmadueducation to indicate your interest or click the ‘Sponsors/ Partners section on the website

Yes, you can. The ABC Conference is a hybrid conference which means only a few slots are available to be at the live conference however more slots are available to stream the conference virtually.

We appreciate your interest, however, we are currently maxed out on entries.

Please visit here

Yes! You can purchase the replay for most of the content using the same link provided for up to 30 (thirty) days after the event has finished, but you won’t be able to chat to presenters or ask questions.

Each live session will have a live chat function with a Chair (Host) and Support Staff (Co-Hosts) to monitor the live chat and Q&A coming in.

The audience will be able to comment and upvote the questions, so the Hosts can determine which questions should be asked at the end of the session.

The speakers will do their best to answer as many questions as possible after their presentation.

Registration Information

No. Registration is online. We encourage you to register early to receive valuable conference information and to take advantage of opportunities available to registered participants prior to the scheduled conference date.

Register here

Due to the popularity of the event, we recommend that customers register early as there is always the possibility that the event will sell out.

After completing registration, you will receive a confirmation email with your registration information.

Registrations may be transferred and requests for transfers of registration fees must be made in writing.

No refunds are available if you do decide to cancel. Please View all ticket cancellation rules in the registration terms and conditions section.

To join the conference virtually. you can log on from anywhere with any device.
However we would recommend you use a computer or tablet for the best experience!
To join the conference and watch the presentations, you will receive your unique log-in details several days before the event.
The link will take you to a virtual conferencing platform where the event is hosted. NOTE: Your login is unique and cannot be used by multiple devices or people simultaneously

Contact us here for any other questions or concerns related to The Art, Business, and Creativity  Conference.

Our Partners